Should I Register My Brand On Amazon

Though Amazon FBA is one of the best ways to increase sales, many sellers and businesses face multiple challenges, which hinder their abilities to marketplace efficiently.

From not beingness able to modify the product list'southward description to not having the details modified from another seller for the same product that the manufacturer has retailed, the reasons behind this could be many.

Fortunately, this is where the concept of Amazon Brand Registry comes in.

Amazon Registry tin can play a primal function in an online business.

Whether a manufacturer is small or big, they tin register their brand with Amazon and gain complete control over the product listings.

Believe it or not, there are lots of incredible features and benefits of this exclusive scheme for all registered brands.

Let's sympathise it in item.

What Is Amazon Brand Registry Program?

Amazon Brand Registry Program is designed for a make owner to help enroll his/her brand with Amazon to access enhanced marketing features and accept complete control over the brand.

It helps protect a registered trademark on Amazon. The enrollment to information technology is a straightforward and ane-time procedure, which is washed at Seller Primal.

Undoubtedly, Amazon is ready exclusively with complicated algorithms to compile product data from various sellers.

Evidently, it turns out to exist easier for production details to be listed wholly wrong or distorted.

So, Make Name Registry is also highly useful if a manufacturer has different retailers selling his/her products online.

The scheme becomes highly important for sellers selling through Amazon Seller Central. Without the assistance of the brand itself, a seller might miss a lot in terms of sales. It is a platform to help sellers to:

Add branded products
Manage branded products
Eliminate the brand's imitation products in the market place
Ensure that the information most the branded product on the listed folio is correct

For Whom Brand Registry on Amazon is For?

As the name implies, Brand Registry is for a brand (also an Amazon Seller) that has an active registered trademark.

On the other hand, if a seller is "authorized," then the brand owner can also exist granted a Brand Registry on their behalf.

Why Was Amazon Make Registry Launched?

The concept of Amazon Registry is not new. In fact, information technology has been there for many years in different forms.

However, it was in May 2017 that the scheme was overhauled to assist trademarks protect the way their products were listed past other retailers by giving them access to boosted tools for optimization.

While the initial scheme also had the aforementioned idea backside it, the platform struggled a lot with increasing counterfeit products. That's exactly when Amazon announced its new initiative in March 2017 that will help eliminate all the fake products that are being sold on their website. With continuous efforts, information technology launched something we call, Amazon Make Registry two.0 .

Every bit per the electric current Amazon policy, any brand (small or big) with a trademark qualifies to enroll for its Registry Program.

How Is Amazon Brand Registry 2.0 Different From Other Versions?

The moment a brand enrolls for the 2.0 registry version, information technology lets them to:

Unlock various powerful tools
Become unique access
Have admission to – proprietary prototype and text search
Obtain access to predictive automation
Gain control over the product listings
Provide enhanced support
Provide better protection
Allow sellers to search quickly for whatever brand violations

What Are The Benefits Of Amazon Registry Program?

There are multiple benefits of this scheme and these include:

Information technology helps a brand to accept complete command over their product listings
It ensures that the data given near a production is accurate
It helps to increase product sales
It helps protect the make
It enhances the brand content
It helps improve efficiency
It helps to list the products without UPCs or EANs
It eases the listing of products
Information technology helps create dissimilar product variations
Information technology eliminates bad listings
It comes with enhanced customer support
It offers guided instructions to report a potential infringement
It allows you to search ASIN in bulk and written report about any infringement much faster
It offers enhanced epitome search to match any fake logo(s) or production(southward) through images
It makes sure that the customer reads the correct data most a brand's product

Benefits of Amazon Brand Registry – Why practice you need it?

How Does Amazon Brand Registry Benefit You lot in 2020?

Why Should You Enroll In Brand Registry Programme?

If a person or business organisation is an Amazon Seller and manufactures or sells under his/her brand, enrolling with an Amazon Brand Registry application is highly essential. It not only protects the registered amazon trademarks but also creates a trustworthy experience for buyers.

Hither are three key reasons to go for the registry scheme:

1. Shields The Brand From A Production-Hijack

A common fear that virtually sellers will have while selling a product under their brand is what if whatever random merchant hijacks their product. Obviously, Amazon is a massively competitive market place and with a huge seller base, there are thousands out there, who get an extra mile to stay ahead.

Yet, Amazon Registry, not only allows the brand to be registered merely also gives sole ownership to the "Amazon Purchase Box". Therefore, fifty-fifty if someone tries to hijack the product, the authorized or bodily seller can contact Amazon seller back up to have it eliminated.

2. Proceeds Complete Command On The Product Listings

An Amazon's regular seller is more often bound past their stringent algorithmic requirements. Yet, with their Registry plan, the rules are loosened, and a seller has complete control over the following:

Title of the product
Clarification of the production
Image of the product
Using product ID instead of UPCs & EANs
Lessening the "match" errors at the time of list

3. Broad Admission As To Who Can Sell A Brand

With Amazon'south registry pick, a brand can decide who can sell its products. At that place are basically v types of sellers that qualify:

Sellers who sell their products nether their make name
Sellers who are manufacturers
Sellers who are actually private label make owners
Sellers who produce white label products
Sellers who are really distributors and who accept the potency to own a trademark's content on Amazon

Note: If a seller sells in any two of the categories given below, he/she disqualifies for the higher up-mentioned five criteria:

Sports collectibles/entertainment collectibles (both used and new products)
Video, BMVD, DVD, Media, and Books

What Are The Eligibility Requirements Of Amazon Make Registry?

The eligibility requirements vary from one state to the other. Here is the list:

Country Proper noun	Eligibility Requirements
U.s.	Trademark arrangement is USPTO (Us Patent and Trademark Office). Text-based marks are 1 – Letter(due south)/Discussion(south)/Number(s) and 4 - Standard Character Marker. The trademark should have an active registration in the principal annals. The image-based trademark should include a drawing that tin can have letter(s)/word(s)/number(s) in any stylized form.
Canada	The trademark system is CIPO (Canadian Intellectual Belongings Office). The trademark should be registered. The text-based marking has to exist a discussion. The image-based mark has to be a pattern.
Mexico	The trademark organization is IMPI (Marcas Instituto Mexicano de Propiedad Industrial). The trademark should be registered. The text-based mark has to be a nominativa. The image-based marker has to exist mixed – pattern and text (innominada o Diseno + nominativa).
Brazil	The trademark organisation is INPI (Instituto Nacional da Propriedade Industrial). The trademark should be registered. The text-based mark has to be a nominativa. The image-based mark has to exist Mista Contendo Elementos Nominativos.
U.k.	The trademark organization is UK IPO (U.k. Intellectual Holding Office) and EUIPO (European Union Intellectual Holding Office). The trademark should be registered. The text-based marker has to be a discussion. The epitome-based mark has to exist a effigy (for UKIPO) and figure with word (for EUIPO)
Germany	The trademark organization is EUIPO (European Union Intellectual Holding Office) and DPMA (Deutsches Patent und Markenamt). The trademark should be registered. The text-based mark has to be a wortmarke. The prototype-based marker has to be Bildmarke mit Wortelementen (for EUIPO) and Wort-Bildmarke (for DPMA).
Kingdom of spain	The trademark organization is EUIPO (European Union Intellectual Property Office) and OEPM (Oficina Espanola de Patentes y Marcas). The trademark should be registered. The text-based marker has to be a Marca denominative (for EUIPO). The image-based marking has to be Marca figurativa (EUIPO) and Marca figurativa que contiene elementos denominativo (for EUIPO) and Mixta - Denominativo con gráfico (for OEPM).
Italian republic	The trademark organization is EUIPO (European Union Intellectual Property Office) and UIBM (Ufficio Italiano Brevetti due east Marchi). The trademark should exist registered. The text-based mark has to be Marchi denominativi ( for EUIPO) and Marchio verbali (for UIBM). The paradigm-based mark has to be Marchi figurativi contenenti elementi denominativi (for EUIPO), Marchio figurativi (for UIBM), and Marchio figurativi a colori (for UIBM).
France	The trademark organization is EUIPO (European Union Intellectual Holding Office) and INPI (Institut national de la propriété industrielle). The trademark has to be registered. The text-based marking has to be Marque verbale (for EUIPO). The epitome-based mark has to exist Marque figurative comportant des éléments verbaux (for EUIPO) and Marque figurative (for EUIPO).
Republic of india	The trademark organization is Controller General of Patents Designs and Trademarks. The trademark has to be registered. The text-based mark has to exist a word. The image-based marker has to be a device or combined.
Australia	The trademark organization is IP Commonwealth of australia. The trademark has to be registered. The text-based mark has to be a word (tin can exist either fancy or plain). The epitome-based marker has to be a combined.

How To Use For The Amazon Brand Registry Program? (Follow Step-Past-Step Procedure)

To get started, one has to accept an business relationship in the Amazon Seller Central. In one case that is washed, go to their official Brand Registry Portal and follow the steps written beneath.

Step one: Create A Registry Account

To sign up and verify a Brand Registry business relationship, one has to do the post-obit:

Give the legal/corporate information
Validate the identity via text/SMS
Have its terms, policies, and conditions
Finally, click on the "save" button

Step two: Enroll The Brand

Once the account verification is complete, the next step is to enroll the make. This includes four important criteria:

Brand Eligibility: This folio involves the make name to exist registered, telling well-nigh the brand logo, and the number of brand names to be enrolled in the registry. In one case all these details are filled, click on the "next" push .
Intellectual property: This page involves the brand to select its trademark type, trademark name, registration number, and the registering part. One time all these details are filled, click on the "side by side" button .
Identification: This folio involves uploading the product images, brand logo(due south), packaging images, and online presence information (website and social media page). Once all these details are filled, click on the "side by side" button .
Characteristics: This page involves describing more about the brand – seller account information, vendor business relationship details, whether the products take GTINs, EANs, UPCs, or EANs, manufacturing details, license details, a manufacturing country, and countries where the products are distributed. Once all these details are filled, click on the "submit application" button .

Stride 3: Verification From Amazon

One time the application is submitted successfully, Amazon and then validates all the data. This takes from 2 to 10 days for the process to finish and have the brand registry activated. At this stage, Amazon sends a code to the registered trademark office.

The seller has to reach that registered contact and make them enlightened they will receive an email from Amazon, which needs to be forwarded back to the seller.

Once the seller receives this code, he/she has to log in to the Amazon Seller Central account and enter the corresponding Case ID from the initial email and hit the Become push.
Select the Respond or View push button , and choose Reply . Paste the code and printing ship .

Once the in a higher place steps are done and the lawmaking is entered successfully, the process of Brand Registry completes within one – 2 working days.

How Do I Know If The Process Was Successful?

And so, you have filled the grade and are awaiting their approving. How practise you know if the make is approved by Amazon? Hither are a few elementary means to do so.

Unique Identifier

Once you see the unique identifier on your product (the UPC, EAN, etc.) it is confirmed that your brand has been approved by Amazon. Sometimes Amazon assigns Global Itemize Identifiers if yous are the but person selling that unique production.

If you come across an Amazon Standard Identification Number (ASIN) it ways your brand is yet to be approved. So, go along your heart open for identifiers.

Using Enhanced Make Content

If you are denied EBC this means that Amazon is yet to corroborate your brand for various reasons. So, effort to play around with your brand contour and meet if you brand progress.

Amazon Make Registration Help

The most convenient manner is to call the Amazon Service Heart. A customer intendance representative would be happy to tell you lot if your brand has been registered.

They volition as well help you solve any issues for which your make is denied registration.

If yous are a modest manufacturing visitor, a sole distributor, or one that has a unique product for the market, information technology is highly suggested that y'all register your make in the program. Benefits like the EBC, HSA, Amazon Buy Box will give you a head commencement on your business concern. It also gives yous complete control of your brand.

You are in command of the products you display, your logo, and product descriptions. This is important if yous desire to maintain the integrity of your make.

Make sure to make full in the course carefully and so that your brand is registered afterwards your first try.

How To Enable Or Activate The Amazon Registry?

The higher up steps are just to apply the brand to a registry and accept it successfully enrolled.

This is just the end of ane phase. In order to have the items listed and go the brand registry completely, information technology has to exist activated for all the products.

It happens considering one might have signed upwards nether a method similar MPN (Manufacturer Part Number), Catalog Number, or UPC code.

This tin can be checked with the assistance of the menu option Reports > Business Reports > Brand Performance .

The ASINs listed out here denote that they are actively enrolled for Make Registry. Merely if there aren't whatever products listed, then a partial update needs to exist done via UPC code, Catalog Number, MPN Number. To get this right, enable the Product Category Listing Report and download the specific category that the brand is categorized in. Finally, practice a partial update to the file template.

Related Content:
Best Private Characterization Products to Sell on Amazon To Make Coin
Amazon Retail Analytics Mystery Revealed
Best Amazon Predictive Analytics Tips
How to Manage the Supply Chain of Your Private Brand on Amazon
What'southward The Amazon Sales Strategy For Brand Owners?
How to Get Approving to Sell Restricted Categories On Amazon